Mission Statement

Dalya Assa is an on-model, product, and traditional personal stylist based out of San Francisco, California. Dalya works with a personal client based system for both men and women. Her mission as your stylist is to refine your wardrobe to best fit the city you are living in. Through staple, as well as statement pieces, her main goal is to make you feel confident and modern with the new items selected for your closet.



Closet Assessment

Personal Shopping

Outfit Flashcards

Special Occasion/Travel


Custom Services

The Basics: In this add-on we will replace and update staple pieces such as t-shirts, jeans, jackets, in your wardrobe. 

Seamstress/Tailor: In this add-on I will refer you to a seamstress/tailor to alter both existing and new garments. The goal of this add on is to create a tailored, refined look that perfectly suits your body type. (10% through me if you use HB Alterations)

Hair: In this add-on you will receive a consultation, as well as cut and color with any stylist at Population Salon (Nopa and Mission locations). (10% off through me if you use Population Salon)

Dry Cleaning: In this add-on you will receive a discount price to care for your dry-clean only garments with Mulberrys & Greenstreet Cleaners. 10% off through me if you use Mulberrys & Greenstreet Cleaners


Image Credit: @mija_mija

Image Credit: @mija_mija

Full Wardrobe

This full wardrobe package is perfect for the man or woman that wants to take a complete 180 with their style. We will start with a consultation to get to know each other and assess your wardrobe. From there, you have the option to attend the personal shopping experience with me to choose the new items for your closet. After all pieces are selected and you are satisfied, you will receive 5+ outfit flashcards that will show you options of how to style your new looks. This package ends with a fitting session and final run-through with me.

Image Credit: alibaba.com

Image Credit: alibaba.com

Express Package

The Express Package is geared towards clients that are seeking a quick wardrobe revamp. We will begin with a consultation and get to know each other. After assessing your closet, we will decide what can stay and what it’s time to part with. You will receive 5 outfit flash cards geared towards your everyday style and mix-and-match pieces, and how to style the looks. This package will include existing clothing in your closet, as well as suggested pieces for the client to purchase.

Image Credit: @eggcanvas

Image Credit: @eggcanvas

Special Occasion & Travel

Stressed about what to wear for a special occasion? Going on a trip with the girls and have nothing to wear? Look no further, this is the package for you. This package begins with a consultation reviewing the event in which you are attending, the date, and some inspiration ideas you have. For special occasions, you will get 3 fully styled look ideas based on your occasion. For travel, we can discuss how many days you will need looks for, and you will receive up to 10 look ideas. On the day of your event, I will be there to assist you in getting ready, as well as suggest hair and makeup/grooming looks for you. It’s as easy as that!



Sample Moodboards



All payments for services will be made through Venmo.

(Download Venmo app and link your bank account to get started)


Confirmation of Payment

Client will receive an invoice stating services paid for


Cancellation Policy

All cancellations must be done 72 hours in advance. $50 fee will be applied.